Did you know that YouTube is the second most visited website on the internet? People like videos as they are a visually rich form of communication that can be tailored to share any message and suit any audience. Whether the goal is to educate the audience, drive more traffic, prompt purchase decisions, increase conversion rates and sales, video is certainly one the easiest and fastest ways to reach the target audience.
Regardless of the niche, video’s benefits for businesses make a compelling case to implement video marketing in your campaign. After all, over 60% of people prefer video to any other form of content, and by next year, it will make up to more than 80% of the entire consumer traffic.
Other than keeping abreast with the latest trends and staying ahead of the competition, you can enjoy the following benefits by including video in your marketing campaign.
Higher Search Engine Rankings
Platforms like Google have been promoting the importance of video for almost two decades now. That is why publishing videos on your site can help it get better rankings on the search engines. In fact, according to Hubspot, videos can give you up to a 157% boost in organic traffic from search engine results pages (SERPs).
Videos are an extremely powerful tool in the hands of the right person. They do not affect your rankings directly, but give your site a better chance by influencing the following:
Bounce rate- videos catch the visitors attention and prompt them to dig deeper, and thus reducing the bounce rate.
Dwell time- how long a person spends on your site is a vital ranking factor for Google. With engaging videos, you can keep prospects longer on your site, ultimately boosting your ranking.
Higher Conversion Rates
Simply publishing a video on your landing page can increase the conversion rate by as much as 80%. At the same time, including a video in your emails boosts the click-through rate by up to 300%. Nowadays, people expect to see videos on your site or social media pages, and when you publish them, they are likely to watch the content. This is an excellent way to get your leads into the sales funnel, increasing the conversion rate.
Impressive Brand Awareness
When it comes to improving brand awareness, no tool does the job better than publishing videos. You can use video to arrange staff member interviews, tell the story of your company and even share behind the scenes clips.
By publishing your videos, you do a better job of showing potential and existing clients that you share the same values. We say a picture is worth a thousand words when it comes to brand awareness, but video is way beyond that.
Better Customer Connection
Videos also help your business boost the relationship with existing clients and build trust with prospects. It’s way easier for the average person to make a connection when they are talked to directly.
In comparison to text, video wins, especially if you have captivating content. It is psychologically harder for a person to turn off your video compared to text. Videos take the crown in evoking emotions through voice tone, music and facial expressions. This is a powerful tool that can really help humanize your brand.
Easier Journey Through the Sales Funnel
We cannot underestimate the popularity of YouTube and the fact that your prospects are likely to use it when making purchase decisions. Nowadays, product reviews in the form of video are more popular compared to their textual counterparts. That’s because video provides an honest insight into the product/service a unique opportunity to see how it looks and works.
Attaching videos in your product pages ideally helps prospects make a buying decision. According to Aminoto, four times as many people prefer watching a video about a product than reading about it. At the same time, about 20% of consumers lose interest in a product if it does not come with a video description.
As you can see, video marketing can provide a wide array of benefits for business, regardless of the size or industry.